The Power of Direct Mail
In this episode, we explore how direct mail continues to thrive as a powerful marketing channel in the digital age. Executive Director of Product Solutions, Margaret Pepe, dives into the innovative ways USPS is helping businesses integrate technology, including augmented reality and artificial intelligence, into their direct mail campaigns to drive engagement. Whether you're a marketer or just curious about the evolution of mail, this episode uncovers the future of direct mail in an increasingly digital world.
Mailin’ It! - The Official USPS Podcast
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Show Notes
This week on Mailin' It, Karla and Jonathan are joined by Margaret Pepe, the Postal Service’s Executive Director of Product Solutions, to discuss the enduring relevance of direct mail in today's digital marketing landscape. As digital ads increasingly flood social media, email, and websites, direct mail offers a tangible, trustworthy, and less overwhelming alternative. Margaret shares how mail creates lasting impressions, often remaining in homes long after digital messages are forgotten. Tune in to discover USPS’s latest innovations and learn how marketers are combining direct mail with digital strategies to maximize engagement.
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