Direct Mail Delivers for Small and Local Businesses
This week on Mailin’ It, we talk about the power of direct mail with Thomas Foti, Vice President, Product Solutions here at the Postal Service. Join us as we’ll learn about its history, how it has evolved over time, and why it’s essential to any integrated marketing campaign. We’ll also discuss the role technology plays and what the Postal Service is doing to maintain the value of direct mail.
Mailin’ It! - The Official USPS Podcast
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Show Notes
In this episode, we’re joined by the Postal Service’s Vice President of Product Solutions, Thomas Foti, to talk about direct mail and the value it brings to both stakeholders and recipients. Join us as we’ll learn about how direct mail started and how it’s changed over time with technology. We'll dive into all of it's benefits, how businesses can get connected with direct mail services, and more!
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