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MFP 011: Pricing – Understanding Your Market

MFP 011: Pricing – Understanding Your Market

Made for Profit

August 21, 20171h 1m

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Show Notes

Today we’re starting a 3 part series on pricing your products.  We’ll start with Understanding your Market.  Before you can price your work, you need to know your product, your competition, and your customer.  We’ll dive into each of these hit some of the high points to consider.

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Key Takeaways

  • Push yourself further up the quality scale
  • Understand your competition and what’s in your market
  • Put the customer first and respond to their needs

Homework

  • Develop your quality vs. price matrix and see where you land
  • Lay in your competition on that matrix and look for gaps
  • Identify your ideal customer

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