MacVoices #24070: CES - The Story Behind Chipolo's 'Perfectly Imperfect' Trackers
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Show Notes
In the Chipolo booth at CES in Las Vegas, Chief Marketing Officer Nika Kramzar talks about both their latest tracking devices that are targeted at Android users, as well as the story behind their "Perfectly Imperfect" trackers, how they cut down on scrapping rejected cases while benefiting some favorite charities. (The most clever and innovative marketing campaign that we saw at this year's show.)
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