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Challenges of Go-To-Market Integration
Episode 168

Challenges of Go-To-Market Integration

M&A Science · Kison Patel

August 4, 202241m 45s

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Show Notes

Massimo Malizia, Director of Corporate Development Integration at Cisco Systems

More often than not, M&A involves go-to-market integration. After all, companies are bought to achieve revenue synergies in new markets. Getting the GTM integration just right should be a top priority.

In this episode of the M&A Science Podcast, Massimo Malizia, Director of Corporate Development Integration at Cisco Systems, talks about the challenges of go-to-market integration and how to make it more successful.

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This episode is sponsored by FirmRoom, the fastest virtual data room used to get deals done. Leave the pay-per-page world behind by going to https://firmroom.com/