Using LinkedIn to Grow Your Small Business

Sharon Hamersely is known to many as the “Resume Coach.” However, she’s been working with many small business owners in their need to further grow their company as the “LinkedIn Coach”.

Often, small business owners are so busy, social media is just an “evil necessity”!  Yet, with just a few steps, being active on LinkedIn could make significant changes in your business, finding great vendors or targeting new clients.

Sharon gives us the tips and tricks of utilizing the social media site LinkedIn as an excellent avenue for employers to build their business. And find the right candidates for their team.

She recently began a new program to assist small business owners grow their companies by using LinkedIn for recruiting, creating networks, identifying and communicating with clients. Additionally, she is helping her clients in building their role as an influencer. She shares with us her “philosophy” on the importance of small business growth and the impact of social media on companies.

Where should employers start in the journey of increasing social media? What’s the first step?

Businesses on LinkedIn can use that profile and develop “influence” help to build your business.

One more item that seems to always come up in social media. We no sooner know how to utilize the program and a dozen new items are created. For instance, “hashtags” are now utilized on Linkedin. What are some of the new benefits to LinkedIn and do you know of anything coming along later this year?

We would love to hear from you.

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Recorded in Studio C at 511 Studios. A production of Circle270Media Podcast Consultants.