REBRAND: Magic UNVEIL New Look | A New Jersey for a New Era
The Orlando Magic unveiled their new logo and jerseys, emphasizing a return to the franchise's nostalgic roots. The rebrand features a circular logo with a basketball and trailing stars, pinstriped jerseys, and the return of the star as the 'A' in "Magic." Overall, the new look received positive reactions, with some debate about the font choice.
Locked On Magic - Daily Podcast On The Orlando Magic
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Show Notes
The Orlando Magic have unveiled their long-awaited rebrand with a new look that calls back to the team's beloved past. Will this be the jersey and look the Magic use when they win their first championship?
The new look is a clear callback to the team's original pinstripe jerseys, giving the fans the look they have been looking for. The team has returned to something that looks like its original logo and jersey set, something that should excite fans.
But ultimately, whether these jerseys go down as iconic or just another design will come down to what the Magic do with them on the court. And they are set to take off very quickly with this new look.
0:00 Magic's long-awaited rebrand unveiled
5:47 Nostalgia and fan input shape new look
11:56 Revealing the new Magic logo and design
16:31 Breakdown of new jerseys and uniforms
22:08 Success will define perception of new branding
27:45 Timing aligns with Magic's promising future
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