GAMECHANGER: Houston Cougars Land in NBA 2K! National BUZZ FromChris Cenac & Kateri Poole

Houston Cougars break into NBA 2K, joining an elite group of just 16 schools for both men's and women's basketball. Can this digital spotlight boost their national fanbase and NIL opportunities? Parker Ainsworth unpacks the Cougars’ rise from “poor” to powerhouse, exploring the impact of video game inclusion on recruiting, revenue, and the creation of new generations of Houston fans. With a high-stakes Big 12 weekend ahead, Parker Ainsworth previews the pivotal matchups against Arizona and Kansas. How will Houston respond to Arizona’s rebounding-focused lineup without star freshman Koa Peat, and what does the outcome mean for the Cougars’ conference title hopes? Key discussion points include Emanuel Sharp’s defensive matchups, the importance of physicality in the Fertitta Center, and why these next games could decide Houston’s Big 12 destiny. Will the Cougars capitalize on this momentum and secure a championship run? 00:00 Houston Cougars in NBA 2K 04:04 NIL & Video Game Payouts 06:07 Building Fanbase via Gaming 09:35 Houston’s Marketability Boost 11:27 Arizona vs Houston Preview 15:21 Arizona’s Lineup Adjustments 18:13 Houston’s Tactical Response 20:15 Key Arizona Players to Watch 23:01 Big 12 Title Race 24:32 Contenders' Remaining Schedules 28:06 Conference Loss Predictions 29:53 Vital Upcoming Games Become an everydayer! Subscribe to the Everydayer or All-Access tier of Locked On Coogs for even MORE Coogs! https://lockedoncoogs.supercast.com/ Support Us By Supporting Our Sponsors! 5-Hour ENERGY Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at https://5-hourENERGY.com or Amazon. Mazda Like our players, we’re driven by the details. Because highlights make the reel. What it takes to get there makes it count. There’s more to a Mazda. Because there’s more to you. Turbo Tax For a limited time, you can have your taxes done by a local TurboTax expert for just $150 — all in, if a TurboTax expert didn’t file for you last year. Just file by February 28. Take taxes off your plate and get back to your life. Visit https://TurboTax.com/local to book your appointment today. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast FanDuel Use your Profit Boost on an NBA future and get entered for your chance to win a trip to the NBA Finals. Play your game with FanDuel, the official sports betting partner of the NBA. Visit https://FANDUEL.COM to get started. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

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