Local Market Monopoly Hyperlocal Small Business Marketing Podcast

What would happen if a small business owner didn't have an actionable plan for their year? The answer is simple: they wouldn't know where to start! If you want to work smarter rather than harder and grow with purpose, strategic planning is necessary. It works as a roadmap that is used to identify your strategic goals and objectives, as well as what needs to be done to achieve them. In this week's episode, we'll discuss why strategic planning is important for small business owners, how to get started with your plan, and some resources that may help make the process easier. Listen now.

As a website owner, is there anything more terrifying than the thought of seeing all of your work altered or entirely wiped out by a hacker? Keeping your website safe is one of the most important things you can do to protect yourself and your business. You don't want to lose customers because your site was down when they tried to buy something. The good news is, there are a few things you can do on your own first that don't involve that much technical know-how to keep your site secure. In this week's episode, we will discuss simple ways to keep your website safe from hackers so that you don't have to worry about any downtime or security breaches. You'll learn how to stay on top of all the latest safety tips and best practices. Listen now.

The spookiest time of the year is just around the corner and it's time to get your marketing ideas together so you can watch your business grow this season. In this week's episode, I am going to go over some of my favorite Halloween marketing ideas that will help you stand out from the competition! You'll learn what kind of content you should be creating, how to promote it, and other tips and tricks in order to get the most out of your Halloween marketing strategy. Listen now!

Want to make the most of your holiday marketing efforts this year? In this week's episode, we'll discuss developing a marketing plan to help you get your business in shape for the holiday season. You'll also learn the best tactics to use during this time of year and how to keep customers coming back again next year! Whether you're a small business owner, solo entrepreneur, or marketing manager at a large brand, this episode is for you. Listen now!

Are people talking about you on a platform seen by tens of millions? Yes! Better hope they're saying nice things. Your reputation is everything -- especially online. With so much of people's online time spent on social media, managing your online reputation, whether you're an individual or a business, is more important than ever. In this week's episode, we'll discuss how to build a good online reputation, what you can do if someone is writing an unflattering review about you or your company, and how to get ahead by improving your brand. Listen to this episode now!

Have you hesitated to use Google Ads (previously Google AdWords) for your local business marketing because you are worried about the cost? Or perhaps you've tried and weren't happy with the results. Either way, this episode is for you. Tune in as Clarence demystifies Google Ads for local businesses. First, he discusses why so many small businesses fail with the tool. Then, he uncovers the steps you can take to ensure you profit from the investment and get the kind of ROI you need to see. Don't miss this episode if you are ready to take your marketing to the next level with Google Ads!

Does your local business website load slowly? Does it really matter? In this episode, Clarence dives into Google's recent update, Core Web Vitals, and discusses how your website must meet specific site speed guidelines or else risk big problems for your web presence and Google ranking. Plus, he offers simple tips to make your website faster so that you can make the cut instead of suffering the consequences of Google's hard-hitting hammer. If you want to protect your local business's online presence (and you should!), listening to this episode must be on your to-do list.

Are you looking for an easy way to be more persuasive and catch the attention of your target audience? In this episode, we will discuss the perfect formula for a powerful testimonial video that can help you increase sales. If you want to create awesome video testimonials that will get people's attention and drive more sales for your company, then this is the episode for you. Listen now.

Want to stay at the top-of-mind of your local business prospects? Without a doubt, retargeting is where it's at! In this episode, Clarence discusses how local businesses can use retargeting to stay in touch with prospects, nurture relationships, and get them to buy from you instead of the competition. If digging too deep into digital marketing tech terms like "retargeting" makes you break out into a cold sweat, this episode is for you. We break it down in a way that makes sense and show you how you can use the tool to make your digital marketing strategy more effective. Listen now to learn how to boost your local business conversions!

Content is king! But what local business owner has time to spin out massive amounts of content for blogs and social media on a regular basis? In this episode, Clarence will uncover how you can turn one piece of content into many useful pieces with The Repurpose Machine. No, this isn't actually a machine, but it is a content strategy to maximize the use of every single piece you create to get lead generation results. It's all about scaling your content strategy to repurpose content across all platforms. Tune in to maximize your content strategy this year.

Are you doing all you can to be THE authority in your local market? It's time to ensure you stand out from the competition. In this episode, Clarence will show you how to use a simple FAQ/SAQ framework to meet your customers where they are, establish your credibility, and prove yourself as the expert in your local industry. By answering frequently asked questions and "should-ask" questions and sharing quick, helpful videos on your social media, you can move yourself from being an unknown to becoming a trusted authority that wins the ready-to-buy customers. Listen to this episode now!

Is your small business website more like an online business card than a sales-conversion machine? It's time to change that! In this episode, Clarence discusses three killer website optimizations you can implement into your business website to boost sales ASAP. The truth is, if your website is missing these elements, you are missing out on sales. Your target audience is online now more than ever before…make sure your business website is primed and ready to take advantage of the traffic. Clarence walks you through the process of doing it right. Listen to this episode now for practical tips to set your business up for a more profitable online presence in the year to come.

No business owner wants to leave money on the table, but if you aren't optimizing your Google My Business listing, that's exactly what you are doing! In this episode, Clarence discusses the importance of claiming and optimizing your GMB to boost organic traffic—both online and to your brick-and-mortar business. He shares four simple optimization tips to ensure your listing is primed and ready so you can take full advantage of this free, traffic-generating marketing tool. If you are looking for a budget-friendly way to take your marketing to the next level in 2021, this episode is for you. Listen now!

After a year like 2020, we could all use some predictability in our businesses! In this episode, Clarence breaks down the details of implementing Ryan Deiss's Predictable Selling System—a foolproof marketing strategy that generates and automates consistent customer conversions. If you are tired of going from one marketing tactic to the next, hoping finally to get some results, you won't want to miss this episode. Learn the three basic steps for building a Predictable Selling System for your small business, so you can boost profits without feeling salesy or pushy. Listen now!

Are you expecting too much from your business logo? While having an attractive, brand-building logo is essential to your overall marketing strategy, the truth is your logo isn't as powerful or influential as you may think. In this episode, Clarence covers the mistakes far too many business owners make when they allow their logos to take up too much space on their websites. He explains how the logo only works when it has compelling, optimized headlines and content to support it. Listen now to learn how focusing on content creation may be one of the most important things you do for your business website this year.

For small business owners, a great PR campaign can help you achieve your marketing objectives at a fraction of the cost of paid advertising. Yet, many small businesses are confused about what PR is and why they need it. In this week's episode, you'll learn what you need to know about PR for small businesses, including how to define the messaging for your company, the two types of press releases to use and exactly when to use them, and more! Whether you're working with a firm or handling your PR on your own you'll discover how to improve your reputation with your existing and potential customers while increasing leads, sales, and profits. Listen now!

You probably already know that first impressions are key when it comes to growing your business. But beyond the first impression, you also need to stay top-of-mind with new contacts, especially as you're first building your relationship with them. So how do you make a strong first impression and stay top-of-mind in the crucial days after a contact first signs up for your email list? Listen now to discover how to get subscribers hooked on you and what you stand for.

Have you ever found yourself wondering why those products and company photos you keep posting don't seem to be attracting enough interactions or why that infographic only netted you 3 likes on social media? If you haven't yet discovered the potential of live streaming on social media – now is a perfect time to get in on the action and include it in your marketing strategy. In this week's episode, I'll share practical tips to help your live streams be successful and valuable to your audience. Listen now!

Is your small business doing all it can to protect you, your team, and your customers from infectious disease? In this episode, we will explore tips for keeping your small business clean and safe. You may be surprised to learn how often most people wash their hands before leaving a restroom or what the dirtiest part of a restroom truly is. Neither answer is what you think. We'll cover the difference between deep cleaning, disinfecting, and sanitizing and when you need to do each. Whether you are a highly trafficked business or a small office and want to learn how to avoid having to shut down for a week, due to a COVID outbreak, this episode is for you. Listen now!

It's no secret that it takes time and effort to grow a business. And if you want to generate leads online, then your business needs a lead magnet. But here's the thing no one is telling you. Lead magnets aren't enough anymore. In this week's episode, I'll share a powerful strategy that can exponentially grow your sales, leads, and traffic. Listen now!

Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your "new normal" more productive and efficient. In this episode, we will talk about the everyday challenges those with remote marketing jobs run into and the best practices that lead to successful and rewarding results. Listen here to find out practical ways to help you get through this transition with confidence and optimism.

Before doing business with a new company, do you check who they are? Do you care what they stand for? Of course, your whole website can exude how nice you are. But your "About page" is a prime location for showing you're a good egg, and thereby increasing sales. In this episode, we'll discuss the most common mistakes that slaughter your likeability and may chase away customers. You'll also learn practical ways to optimize a stunningly helpful, user-friendly About Page that helps boost conversion. Listen to this episode now!

Sometimes you find yourself with a great product that just isn't selling. And when that happens, you have to wonder: "Why aren't people buying?" You KNOW it's a great product (or service). Your marketing is on-point, and you have a proven sales funnel. So what's the problem here? Well, sometimes when a product isn't selling, the problem isn't with the product... but with the OFFER. In this episode, you'll learn how to craft a compelling offer that can't be refused. Listen now!

Does your small business get into the Black Friday ring? Or do you feel like it's not worth the effort? In this episode, we will discuss three ways to position your business for profits on Black Friday and throughout the holiday shopping season. Even if you don't offer the deep discounts and deals that fill up your parking lot with shoppers at 4 a.m., you can take these steps to encourage customer engagement and increase sales. Listen now to discover what you can start doing today to reap the rewards on Black Friday.

Is your small business involved in charitable giving? In this episode, we will explore the ripple effects of supporting local charities. You may be surprised to learn how it offers rewards for your business—both personally and financially. Making the right charitable giving choices can strengthen your connection to the local community while enhancing your workplace culture. Whether you are ready to begin supporting local charities for the first time or want to learn how to make the most of your current giving strategy, this episode will help. Listen now!

We may all be ready to say good-bye to 2020, but is your business ready for the new year? In this episode, Clarence discusses the importance of yearly marketing strategy planning for your small business and how to get it right for 2021. He offers tips for making the most of your marketing plan to get results and grow your business. Learn how to overcome roadblocks, avoid pitfalls, leverage the right marketing strategies, and take action. Don't begin the new year without a solid marketing plan in place. Listen to this episode now to get your business on the path to a successful 2021!

Looking for a way to set yourself apart from the competition in your industry—even from the big companies? In this episode, we will show you how to use a powerful video storytelling technique to build an effective marketing narrative. Video storytelling is a tool that leverages the story of your brand to connect with your audience on an emotional level. It involves identifying and sharing your vision in a compelling story. Think soap opera meets sales pitch but, with storytelling, your audience won't realize it's a sales pitch. You will be reaching your audience on a personal level that generates leads and conversions. Listen now for the scoop!

In this episode, Clarence shares what greeting cards provide better opportunity than Christmas cards for engaging your small business customers and prospects. As the holiday season approaches, you may be looking for a way to set yourself apart from the competition and make a memorable impact on your customers. This greeting card is the solution. Not only can you express your gratitude, but you can also use the card to create more sales opportunities for the holiday season. So listen here to learn how to engage your customers before they get distracted by the busyness of the holidays.

In this episode, we will discuss how a negative customer review doesn't have to spell disaster for your business reputation. We will show you how to respond immediately after finding a negative review online. With the right approach, you can transform a negative review into an opportunity to showcase your exceptional customer service. We will also discuss how to incorporate a system to manage reviews, so you never miss a chance to protect and enhance your online reputation. Whether you are trying to figure out what to do in the face of a negative review, or you want to take a proactive approach, this episode is for you.

In this episode, we will discuss the benefits of implementing a customer feedback system and how not having one may be hurting your small business. Your business's reputation is paramount to your profitability, so it is crucial to respond to all online customer feedback immediately and know how to collect it and use it to enhance your reputation and overall customer experience. Listen here to discover how a comprehensive customer feedback system works and enables you to connect with your customers in a more valuable way. Plus, we'll show you how you can use the feedback to shape your business's marketing strategies.

In this episode, we will help you learn how to read a marketing report and leverage the key metrics to grow your business. While most business owners know weekly and monthly reports are important, they aren't sure what to do with the information. If this sounds familiar, this episode will provide much-needed clarity and ensure you make the most of your marketing reports. We'll cover the key metrics in a report and discuss how you can use them to optimize your marketing efforts. Do your eyes glaze over when you look at your business marketing report? Listen to this episode to learn how to read it and use it to increase your sales conversions.

Double-double toil and trouble… Are you looking for creative, low-cost Halloween marketing ideas for your small business? In this episode, we will share spooky and fun ideas your business can use to grab your customer's attention while achieving a successful marketing push before the holidays. These are ideas you can incorporate even with a small budget. Whether you are an e-commerce or brick and mortar business, you can take advantage of the festive Halloween season to make a memorable impression on your prospects and customers. So if you want to increase visibility and boost profits as we head into the holiday season, listen to this episode now!

Are you ready for the holidays? In this episode, Clarence Fisher details a simple Holiday Marketing Plan that any local business can easily implement to increase sales this holiday season. Inside you'll learn... A two-step sequence to getting your audience excited and ready to buy. How to get your prospects to purchase immediately without having to "think about it." What to do to make more sales without discounting your services. Don't roll into this holiday season without a solid plan to maximize sales. Listen to this episode now!

In today's episode, Clarence talks with professional photographer Mike Tedford about how to have a successful business or personal brand photo shoot. Here are some of the fascinating things you will hear in this episode: Simple ways to get good results with do-it-yourself photos. Proven techniques to project a natural smile. How to take great professional photos, even if you don't feel good about yourself. And much more... It's been said that your brand is a visual representation of who you are. So listen here to find out how to put your best face forward and represent yourself in the best way possible.

In this episode, Clarence Fisher talks with Phil Burch about regaining time and how to be intentional about what you're trying to get done at work and what you're trying to get done in your life. Inside you'll learn: The first step to time management. How to intentionally manage your work and life The most common myths and misconceptions about getting things done It's a big mindset shift. If you struggle with feeling like you are being run by your day then this episode is for you. Listen now!

In this episode, Michael Cooch and I discuss how to clearly define your Vision, Mission, and Purpose so your team can remain focused on where you are going and how you will get there. This engaging conversation with Michael Cooch reveals: The difference between each statement and how to craft each in a way that gives your team the greatest motivation to accomplish all of your objectives. A simple system that you can implement right now to begin dominating your local market. The game-changing tool every business has access to that could be the #1 best-kept secret in marketing today. And much more... So listen here to understand how to define your company's essence with confidence and learn how you can stay on track, loyal to your brand, and faithful to your goals.

In this episode, we will discuss the single most significant lever that you can pull for success in any advertising campaign. This tactic has worked for years, no matter which trends or changes have occurred. Inside, you'll discover: Why it is key to increasing ad conversions. The critical components that you need have in place before you launch any campaign. Do's and Don't for making sure you get killer results from this strategy. So listen here to learn the smart way to optimize your ad campaigns and how to increase your chances of having a winning one.

In this episode, we will discuss a simple process where you can be everywhere, you and your business, and the one type of content that is essential to dominating your local market online. In this episode, you'll discover: · How to boost conversions and sales using content that you create just once a month. · A specific content distribution strategy that is so crucial to getting results from your content marketing efforts. · Killer video content marketing strategies So if you want to learn this "omnipresence" marketing strategy and how to execute it so you can succeed with content marketing for your local business, listen to this episode now!

In this episode, we will discuss the overall impact that market research can have on strategic decision making in today's business landscape, and why market research is absolutely critical to local business success. Listen here to discover the most effective ways for you to find out what your competitors are up to and how you can beat them.

In this episode, Clarence talks with Tyson Reuer to uncover the strategy and system he used to generate over 100 new 5-star Google Reviews within months of setting the goal. Google is by far the most important review site for most local businesses. Getting as many 5-star Google reviews as possible is an important business strategy and can be the best form of advertising for a local business. Just make sure you set up the process the proper way, then consistently utilize the process daily. Listen here to find out how!

In this episode, Clarence talks with Joe Hart of Purteq Oklahoma to discuss decontamination and long-term surface protection for local businesses. This episode with Joe Hart reveals: The biggest myths out there when it comes to disinfecting your business and protecting your customers and employees from germs, viruses, and bacteria? Common mistakes business owners and property managers make when cleaning and disinfecting their facility. How to protect yourself from germs in the workplace. ...plus much more! Listen here to find out how to decontaminate your facility using state of the art technologies and reduce employee absenteeism by keeping them safe from infection throughout your building.

In this episode, Clarence talks with Shelley Cadamy about how she helps entrepreneurs and leaders holistically evaluate their organization to quickly zero in on opportunities and issues, create a real-world plan, focused on long and short term goals, and ensure their goals are met.

In this episode, Clarence Fisher talks with Cynthia Stewart about how business owners and leaders can establish an innovative work culture that delivers high employee engagement and exceptional results by helping everyone on their team to lead from their strengths. Listen now for insightful ways to accelerate your leadership growth and team performance!

Feeling well and enjoying good health is essential to living your best life. If you suffer from back or neck pain, headaches, or other maladies, your life is put on hold. Through his successful family-centered chiropractic practice and his own health journey, Dr. Travis Ring is uniquely qualified to help people find and conquer the sources of your pain. Rich with inspiring examples about the healing effects of chiropractic care, this podcast episode is a guide to set you on the path back to a full life. This engaging conversation with Dr. Ring reveals: The biggest myths and misconceptions about chiropractic care How to break the cycle of bad habits that lead to pain How a chiropractic approach improves overall health and saves health-care expenses The unique ways chiropractic care helps children The most important questions families should ask when evaluating a chiropractor ...plus much more! To begin your healing journey, listen to this episode with Dr. Travis Ring today.

In this week's episode, we talk with Eric Kehmeier, Chief Executive Officer of Integrated Business Technologies (IBT), which helps small to medium-sized businesses in Oklahoma align their technology with their business goals. Eric provides insight into building and developing the infrastructure needed to provide enterprise-level IT support and solutions for small businesses. Here's what you'll learn today... How big problem cybersecurity is for local businesses The #1 way cybercriminals get in the door The most important thing local small businesses should consider when evaluating whether outsourcing IT is right for them And more... So listen here to find out how managed IT services can enable you to focus more on growing your local business.

In today's episode, Clarence talks with Evan Uyetake from Trost Marketing about how to use, what's been called, the most reliable small business marketing media-direct mail to drive more leads and sales for your local business. Here are some of the fascinating things you will learn in this episode: Proven strategies to get the best conversions from your direct mail campaigns What to look out for with Every Door Direct Mail How to get people to respond to your ad with money in hand eager to buy A little known strategy that combines direct mail with email for higher customer engagement So listen here to find out how to make a lot more sales for your local business by using direct mail.

In today's episode, Clarence talks with Nehal Kazim about the best ways to use Facebook ads to get more leads and sales, and grow a local business. How do you know your ads are working? Should you manage your campaigns in the house or hire an agency? Nehal, the founder of Adpros, answers these questions, and more. You'll also hear... A proven strategy to win with Facebook Ads for Local Business How to tell if you're winning or losing How to scale successful campaigns So listen here to find out how to use Facebook marketing to grow your local business.

In this episode, Clarence talks with Russ Knight, owner of a Christian Brothers Automotive franchise, about how Russ went from being a self-proclaimed mediocre salesperson to becoming one of the most connected and influential businessmen in his local market. Here are some of the fascinating things you will hear in this episode: How to build a powerful network even if you have no business contacts right now. A simple method of outreach that works for both salespeople and organizations trying to raise funds. Looking for a better job? Russ explains why a traditional resume doesn't work and what you should do instead. So listen here to find out how to become the authority in your market by simply spreading goodwill.

These guys may be having a little too much fun... On today's episode, Clarence talks with Jeremy Friedland about how to use Giveaway Funnels to get more local customers, clients, and patients for local businesses. Jeremy Friedland is a lead gen and marketing expert, specializing in Giveaway Strategies, list building, and targeted follow up sequences that get people to come back and buy over and over again. His strategies have been responsible for millions of dollars in revenue and dozens of happy clients. Here are some of the things they talk about during the interview: The strategy behind using Giveaway Funnels to grow your local business How to get started using Giveaway Funnels right away at your business What to do with the giant list of prospects you'll then have So listen here to find out some of the fun details of the Giveaway Funnels, and what to do to put them to work for you.

In today's episode, Clarence talks with Jared Buswell about online walkthrough virtual tours, and how providing an experience where anyone from anywhere in the world can walk through your business before they call or visit can result in boosted profits. Here are some of the fascinating things you will hear in this episode: Why local businesses need online walkthrough virtual tours What types of businesses can benefit from this type of content (Some of these may surprise you.) The best ways to implement this type of content into your marketing system So listen here to find out why you should be spending an equivalent amount of energy on creating this type of content for your business, as you do any other type.