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Home ownership might be even more unattainable than small business owners thought

Home ownership might be even more unattainable than small business owners thought

Hello Alice President & Co-Founder Elizabeth Gore

Living Not So Fabulously

January 29, 202527m 36s

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Show Notes

When applying for a mortgage, small business owners often face extra challenges, as banks perceive their income as risky and volatile. Elizabeth Gore, President and Co-founder of Hello Alice, shares her experience of struggling to buy a home while starting her business. Despite the potential for wealth creation, small business owners—particularly those from marginalized groups (women, people of color, LGBTQ+, veterans, and those with disabilities)—often encounter barriers when seeking loans. Gore suggests solutions like using co-signers or demonstrating a history of on-time payments to improve chances. Her platform, Hello Alice, supports small business owners by providing resources to help them succeed both financially and professionally.

Hosts and husbands of Living Not So Fabulously, David & John Auten-Schneider, dive into real money stories with activists, allies, artists, tech-gurus, and trailblazers in the LGBTQ+ community to give you tangible takeaways to tackle your wallet woes.


Find this episode's transcripts and more episodes of Living Not So Fabulously at http://finance.yahoo.com/videos/series/living-fabulously/.


Have a money story of your own? Questions? Fan mail? Email us at [email protected].


00:00-Elizabeth Gore joins Living Not So Fabulously

01:25-The money stories that shape us

06:28-Budgeting is one key to success

10:24-Buying a home as a small business owner

16:12-Unique lives of LGBTQ+ business owners

18:58-Small business under Trump 2.0


Yahoo Finance's Living Not So Fabulously is hosted by David & John Auten-Schneider, and created and produced by Rachael Lewis-Krisky.


Elizabeth Gore is the President and Co-Founder of Hello Alice which helps small businesses start and grow by providing funding, education, and networking opportunities.

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