The CEO's Guide to Multi-Unit Action Park Strategy ft. Bron Launsby

Welcome to this episode of Live with Sondra, where we dive into the world of multi-unit operations and strategic leadership in the attractions industry. Joining us is Bron Launsby, CEO of Action Park Group, a visionary leader driving growth and innovation across multiple parks.

In this session, Bron Launsby and Sondra will explore:

• Multi-Unit Strategy & Scalability: How Bron manages operational consistency and profitability across multiple parks while adapting to regional market dynamics.
• Pricing Models & Guest Value: Balancing affordability with rising costs and why transparent pricing builds trust and loyalty.
• Leadership & Culture: Why empowered teams and strong service culture outperform strategy alone—and how to create environments where people thrive.
• Technology & E-Commerce: Leveraging digital tools for ticketing, memberships, and guest engagement to meet evolving consumer expectations.
• Future Trends in Attractions: Insights on experiential economy, personalization, and why human connection remains the cornerstone of guest satisfaction.

Tune in for an actionable conversation on growth strategy, leadership excellence, and operational innovation!

Connect with Bron Launsby on LinkedIn: https://www.linkedin.com/in/bron-launsby-fec/ Connect with Sondra Shannon to learn more about Gatemaster’s role in optimizing multi-unit operations and guest experience: https://www.linkedin.com/in/sondrashannon/

Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/

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