045 - Why do we need branding? Interview with Viktorija Kravcova

In this episode we are continuing the tradition we have started one year ago. See full episode recording and notes here: https://www.lithuaniandreampodcast.com/post/045-why-do-we-need-branding-interview-with-viktorija-kravcova Back in 2020, in the first week of a new year we talked with Kotryna Kurt about personal branding on Linkedin. This year our host Ruta Naujokaite invited Viktorija Kravcova to talk about company branding. Viktorija is a brand consultant based in Berlin. She has been working in creative industries for almost a decade, and during that time she worked with international and German brands, such as Ferrero Group that owns Mon Chéri, Kinder Bueno, Ferrero Rocher, and Mercedes-Benz. She is also part of the Factory Berlin ecosystem of creators from tech, creative, and corporate industries. Now she is working as an independent brand consultant. Today we will talk with her about brand and why it is important for any organisation. Connect with Viktorija on Linkedin: https://www.linkedin.com/in/viktorija-kr/ And check out her website: https://www.linkedin.com/company/odd-space/ Thanks to all the team including our language editor Sean Donovan, our sound editor Gabriele Valodskaite, our designer Milda Sukyte and host Ruta Naujokaite. And our partners Global Lithuanian Leaders and LRT. You can listen to all our interviews directly on Lithuanian dream podcast website: www.lithuaniandreampodcast.com/episodes Lithuanian Dream Podcast is the most popular Lithuanian podcast in English Our goal is bringing Lithuania to the world and the world to Lithuania. Every Wednesday we release new episodes with the leaders from businesses, politics and culture. We are supported by Lithuanian national broadcaster LRT and Global Lithuanian Leaders (GLL). Find all our episodes here: www.lithuaniandreampodcast.com/episodes Every wednesday we have a new episode ready for you. SUBSCRIBE to our newsletter: www.lithuaniandreampodcast.com/newsletter Facebook: www.facebook.com/LithuanianDreamPodcast Instagram: www.instagram.com/lithuanian_dream_podcast/?hl=en Twitter: twitter.com/lithuaniandream?lang=en Linkedin: www.linkedin.com/company/lithuaniandreampodcast/ For questions, contact us: [email protected]