LinkedIn Ads Show

Show Resources Here were the resources we covered in the episode: Google and Facebook Bidding/Budgeting Lead Gen Forms Testing Strategy Join LinkedIn Ads Fanatics community for access to all our courses Contact us at [email protected] with ideas for what you'd like AJ to cover. Show Transcript So you're hiring a new LinkedIn advertising manager and you want to train them right? We're talking about proper training around LinkedIn Ads on this episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. We face pretty significant challenges when we're trying to hire someone who's responsible for LinkedIn Ads. And this is especially compared with all the other major ad channels, because most digital marketers come into the marketing industry with some sort of experience in either Google or Facebook Ads. So when you're like us, and you're specifically trying to hire for experience in LinkedIn Ads, you'll likely find that it's hard to hire someone with any sort of solid experience. And if you can't find someone with existing experience, you probably need to end up training them yourself. So this episode is all about how to get someone up to speed with LinkedIn Ads quickly and with very little drama. And as you might guess, this is the same process that we actually use when training internally as well. In the news, I have to apologize, because it's been about a month since the last episode, but I have good reason for that. I got to engaged. And my life has been a little bit of a whirlwind around that happening with all the planning for and now wedding planning. And we're currently planning for a wedding on September 23, of this year of 2022. So I couldn't be more thrilled. Thanks, everyone, for letting me share this little experience. I also wanted to share a review that was recently left, the username is choerauf. And they said, "Amazing resource. I have years of experience in digital marketing and paid ads. But when my new job was heavy on LinkedIn advertising, I knew I needed a resource to get myself up to speed on how best to use LinkedIn. This show has been everything I needed and more." Thanks so much for leaving that I really appreciate that. It's this kind of feedback that keeps me running the show, I do want to ask a special favor of everyone out there who's listening. If you have gotten any value out of this show, please go leave a review. It takes a lot of work to put these episodes together. And leaving a review is how you can say thanks if you've gotten any sort of benefit out of it. So please take this as a serious ask and favorite that you can do for me and go leave a review. All right. With that being said, let's get on to the topic. Let's hit it. So if you yourself are the one who was training, I think there are some things that you as a trainer should know. And first on that list is just realize that whoever you're training, no matter how experienced they are in digital marketing, sometimes they may be more experienced than you in number of years. Or maybe they're far less. Just realize they don't know what you do plan on going all the way back to the basics. And don't assume that they know something that you think is simple. In digital marketing, we use a lot of acronyms. People will call it alphabet soup. And it happens a lot where we just say things that are meaningful to us. But if others don't know what we're talking about, they are immediately alienated and tend to zone out very quickly. And you definitely don't want someone to zone out because we already have to repeat things in training lots of times. For my experience and training, normally, people retain about 10% of what they're being taught. And of course, every time you learn something, you're going to gain a little bit larger a base of what's going on. So your learning will be exponential. Remember that LinkedIn ads is a very complex platform. And it can feel like they're trying to take a drink from a firehose. So much coming at them all at once. And it's going to be hard to retain. So make sure that you as the trainer are being extremely patient, you're willing to repeat things as often as they need to be, and you're doing your very best to break down very complex topics, and elements of the platform and concepts into just the very, very basics. I like to separate roles into those that are more strategic versus those that are more tactical. So generally, if I'm going to be training someone on how to take on LinkedIn Ads, I'm going to train them at the very tactical things, things like how to write ads, how to manage bids and budgets in the platform, how to launch a new ad, how to create a new campaign, those types of things. And then me myself as the trainer, I'm going to take on myself, the more strategic types of tasks, that would be things like determining budgets ongoing and ensuring that we're not overspending a budget, determining which offers to run, you