006 - Home Building with Business Intelligence Initiatives with Chris Sinkwitz
Welcome to Limitless B.I., a show that interviews real world, innovative business leaders who strive to see beyond the data to produce tangible results in their organizations using business intelligence. In this episode, Chris Sinkwitz joins the show to talk about his experience integrating business intelligence dashboards into the home building industry. Chris discusses how his firm utilizes business intelligence for land acquisition, marketing, and recovery from financial disasters like the 2008 housing crisis. Finally, Chris shares his planned initiatives for his new company as well as his thoughts on the future of business intelligence.
Limitless BI - Business Intelligence Podcast · Chris Sinkwitz, Paul Grill
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Show Notes
01:12 – Introducing today’s guest, Chris Sinkwitz
01:35 – Chris’ background in the home building industry
04:31 – What business intelligence means to Chris
05:39 – Unique challenges that the home building industry faces
07:35 – Utilizing B.I. for land acquisition
09:44 – Chris discusses the fallout from the housing crisis of 2008
12:45 – The role B.I. played in helping the home building industry recover from the housing crisis
15:23 – How Chris’ organization is utilizing B.I.
17:09 – Lessons learned from the 2008 financial crisis
18:50 – Chris speaks to how the housing industry is better prepared today as opposed to 2008
20:14 – Chris talks about the successful marketing B.I. dashboard solution he oversaw
23:50 – Interesting takeaways from this dashboard solution
25:34 – Other B.I. solutions Chris has collaborated on
29:12 – How the usage of B.I. has changed in the home building industry over the past five years
31:53 – Chris discusses starting his own business
33:42 – New B.I. initiatives that Chris is focusing on currently
EPISODE QUOTES
“Business intelligence is looking at data holistically and comprehensively. And, it allows you to prove correlation versus causation, use your data as strategic competitive advantage, even find answers to questions you didn’t even know you had.” (04:42)
“The firm I was working at we had roughly 2,500 employees at the top of the market. And the housing crisis, when that hit, within several months we went down to 750 employees give or take.” (10:27)
“In putting that marketing dashboard together, they were able to see real time how these leads were coming in.” (21:42)
“I think there’s a lot of examples [of business intelligence] that we can go through and look at how this has helped the industry and certain firms are actually taking advantage of it.” (28:53)
LINKS MENTIONED