Celebrity MVNOs are interesting, but do they help telco sales?
Guest: Nataly Kelly, CMO of Zappi
Light Reading Podcasts · Phil Harvey
August 27, 202539m 22s
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Show Notes
In this episode:
- Some background on Zappi and how it provides brands like PepsiCo, McDonald's and Heineken with consumer data and insights to help fuel their advertising (01:00)
- A review of the celebrity MVNO sector and some other product areas endorsed or owned by celebrities (3:30)
- Celebrity-focused ads are distinctive, but they don't necessarily provide a near-term sales bump (7:45)
- How and why the effectiveness of celebrity advertising varies by age group (21:40)
- Brand recall also differs among age groups (27:30)
- How Trump Mobile and its golden T1 phone might resonate in the market (30:00)
- Other ways celebrity MVNOs may try to stand out in the market (35:40)
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