Advertising on the big screen is a big deal in the streaming era
David Dworin, VP of product management, FreeWheel
Light Reading Podcasts · Phil Harvey
January 12, 202316m 39s
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Show Notes
Pay-TV may be in decline, but the TV screen remains a valuable piece of real estate for advertisers as more and more premium content gets pulled into various ad-supported streaming apps and direct-to-consumer (DTC) services. It's a trend not lost on FreeWheel, the ad-tech specialist that Comcast acquired in 2014.
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