Using Qualitative Research to Understand Your Life Science Customer
Interview with Ilana Drucker of Scorpio Research
September 12, 201635m 49s
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Show Notes
You can use a survey to find out what fraction of your customers have a certain problem or prefer a particular solution. But if you want to know why they feel that way, you need to do some qualitative …
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com