Understanding How Customers See Themselves
Interview with Kris Barnette from All Good Marketing
September 24, 201928m 28s
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Show Notes
We hear a lot about voice of customer in marketing. But we don't hear a lot about "feeling of customer". Kris Barnette joins me on this episode to describe two campaigns he worked on at Thermo Fisher. …
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com