QIAGEN Switches to a Centralized Approach to Marketing Communications
Interview with Dennis Fink from QIAGEN
July 23, 201830m 52s
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Show Notes
Large companies frequently bounce between two approaches to marketing communications. Should each unit do its own marketing or should there be one central "agency" responsible for serving all the …
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com