How to Use Archetypes for Differentiation and Internal Alignment
Interview with David Chapin from Forma Life Science Marketing
August 2, 201633m 54s
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Show Notes
Can you recall your company's mission statement? Does it help you make decisions and guide your marketing efforts? Probably not. David Chapin, chief strategist and CEO at Forma Life Science …
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com