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How PerkinElmer Integrates Events with Marketing Automation to Improve ROI

How PerkinElmer Integrates Events with Marketing Automation to Improve ROI

Interview with Marilyn Cox

Life Science Marketing Radio

November 2, 201524m 21s

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Show Notes

In this podcast, Marilyn Cox of the Oracle Marketing Cloud shares a case study of how PerkinElmer used marketing automation in conjunction with their events to provide a better customer experience …

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