
How PerkinElmer Integrates Events with Marketing Automation to Improve ROI
Interview with Marilyn Cox
November 2, 201524m 21s
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Show Notes
In this podcast, Marilyn Cox of the Oracle Marketing Cloud shares a case study of how PerkinElmer used marketing automation in conjunction with their events to provide a better customer experience …
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com