Connecting Life Science Marketing Budgets to Outcomes
Interview with Laura Browne of Covalent Bonds
May 23, 201737m 9s
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Show Notes
Life Science marketers have lost the link between strategy and execution. The goals they are looking to achieve are often replaced with activities they think they should do. As a result, according …
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com