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Aligning Products and Communications with Customer Needs

Aligning Products and Communications with Customer Needs

Interview with Marina Hop of Viveo Ltd

Life Science Marketing Radio

March 28, 201731m 6s

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Show Notes

Have you ever been "gifted" a product from R&D and then expected to figure out who wants it and why? Surprisingly, this isn't uncommon. This episode is all about avoiding that problem and even …

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