Season 2 · Episode 18
Episode 18 | Are You Serving the Right People?
Life & Leadership with Kim Williams · Kim Williams
September 12, 202318m 40s
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Show Notes
“You’re doing too much.” That’s one of the most common discoveries of the agency analysis that I provide for nonprofits. Far too many, well-meaning organizations are spreading their staff and budgets too thin by attempting to have a Cheese-Cake Factory like menu of services that offer a lot of variety but very little impact.
In this episode, Kim shares the danger of not refining your target audience. she also provide strategies for doing so.