Season 2 · Episode 6
Why Location-Based Activation Delivers More Effective Cross-Channel Media Outcomes
With Matt Hamill, UK Sales Director, TapTap Digital
Life in Programmatic Digital Out-of-Home · JCDecaux UK
November 23, 202315m 47s
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Show Notes
Location-based targeting has always been big in out of home advertising but somewhat overlooked in other digital channels – until now. In this episode of Life in Programmatic DOOH, Matt Hamill, UK Sales Director, TapTap Digital delves into the location-based strategy behind several of the predictive advertising platform’s recent cross-channel campaigns. Hosted by Philippa Evans, Associate Director – Programmatic at JCDecaux UK, this episode is packed with advice for marketers looking to more effectively reach and engage audiences by harnessing the power of multiple data sources unified by a single point of truth – location.
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