Season 5 · Episode 2
Why Data, Collaboration, and Bravery are key to Success in pDOOH
With Alan Meech, Senior Associate Director – pDOOH, EssenceMediacom
Life in Programmatic Digital Out-of-Home · JCDecaux UK
March 6, 202534m 27s
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Show Notes
To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of the discussion group participants, Alan Meech, Senior Associate Director – pDOOH at EssenceMediacom. Read the Seven Key Factors for Success here: https://heyzine.com/flip-book/c6d5157a43.html#page/1
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