Season 5 · Episode 6
Why an Omnichannel Approach to pDOOH Drives Incremental Performance
With Alice Beecroft, Senior Director, Global Strategy and Partnerships, Yahoo
Life in Programmatic Digital Out-of-Home · JCDecaux UK
April 22, 202531m 4s
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Show Notes
To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Philippa Evans, Head of Programmatic Operations at JCDecaux is joined by one of the discussion group participants, Alice Beecroft, Senior Director, Global Strategy and Partnerships, Yahoo.
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