Season 4 · Episode 3
Unpicking the Latest Trends in pDOOH
With Gavin Wilson, Chief Global Customer and Revenue Office, VIOOH
Life in Programmatic Digital Out-of-Home · JCDecaux UK
October 10, 202431m 2s
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Show Notes
New research from leading premium global supply-side platform (SSP) VIOOH, JCDecaux’s SSP partner, reveals that UK advertisers have strongly embraced programmatic DOOH. In the past 12 months, half (47%) of all DOOH campaigns bought by participants in the research were always or usually exclusively programmatic. Furthermore, investment in pDOOH is set for substantial growth, with research participants predicting a 29% average increase in spending over the next 18 months. In this episode of Life in Programmatic DOOH, Philippa Evans, Associate Director, Programmatic, JCDecaux UK is joined by Gavin Wilson, Chief Global Customer and Revenue Officer, VIOOH to discuss the findings in more detail.
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