Season 4 · Episode 6
Understanding the Unique Benefits of pDOOH in an Omnichannel Context
Jennifer Richards, Group Sales Director, Hawk and Aaron Gautier-Lamb, Senior Digital Media Director, UM Central
Life in Programmatic Digital Out-of-Home · JCDecaux UK
December 5, 202429m 36s
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Show Notes
From receiving a brief to measuring campaign performance and everything in between with Jennifer Richards, Group Sales Director, Hawk and Aaron Gautier-Lamb, Senior Digital Media Director, UM Central, hosted by Dave Mullan, Account Director – Programmatic, JCDecaux UK. In this episode of Life in Programmatic DOOH we delve into the agency and demand-side platform perspectives on audience planning, omnichannel activation, and measurement of omnichannel programmatic campaigns.
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