Season 5 · Episode 5
The Secrets to Success in pDOOH? Omnichannel Planning, Activation, Optimisation, and Measurement
With Aliki Radley, Group OOH Strategy Director, Publicis Media
Life in Programmatic Digital Out-of-Home · JCDecaux UK
April 16, 202533m 1s
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Show Notes
To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Mark Halliday, Director of Programmatic at JCDecaux is joined by one of the discussion group participants, Aliki Radley, Group OOH Strategy Director, Publicis Media. Read The Seven Key Factors for Success in pDOOH here: https://heyzine.com/flip-book/c6d5157a43.html
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