Season 2 · Episode 5
The Increasing Importance of Location in Cross-Channel Advertising
With Kelly Merritt, Director: Cross-Channel Product Growth Team, EssenceMediacom
Life in Programmatic Digital Out-of-Home · JCDecaux UK
November 8, 202318m 59s
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Show Notes
The demise of the third-party cookie and challenges with identifiers present marketers with an opportunity to re-think how they approach targeting consumers with a greater focus on location and context rather than being laser-focused on user-level data. In this episode of Life in pDOOOH, Kelly Merritt, Director: Omnichannel Product Growth Team at EssenceMediacom, talks to Dom Kozak, Head of Programmatic, JCDecaux UK, about the role of location in the planning and buying of cross-channel media.
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