Season 4 · Episode 1
The Big Handover Episode
With Mark Halliday, Director of Programmatic, JCDecaux UK
Life in Programmatic Digital Out-of-Home · JCDecaux UK
September 12, 202426m 11s
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Show Notes
In this episode of Life in Programmatic DOOH, Dom Kozak is joined by JCDecaux UK's new Director of Programmatic, Mark Halliday. The pair discuss the latest trends in programmatic DOOH (pDOOH) and how to overcome misconceptions about the channel. Mark shares his experiences as a Chief Data Officer agency-side and the reasons behind his return to pDOOH. Meanwhile, Dom shares his take on the rapid growth of pDOOH in the UK and what is needed to grow the channel further in the UK and beyond.
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