Season 1 · Episode 4
The Advantages of a Data-Driven Omnichannel Strategy
With Shanil Chande, Commercial Director UK, Hawk
Life in Programmatic Digital Out-of-Home · JCDecaux UK
May 3, 202320m 43s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Data can transform targeting and creative strategy in programmatic DOOH (prDOOH) and holds the key to unlocking omnichannel insights that can power improvements in cross-channel efficiency. However, data remains under-used in this high-growth channel. In this podcast, Shanil Chande, Commercial Director UK, at Hawk shares his experiences using data to inform and optimise omnichannel campaigns.
Hosted on Acast. See acast.com/privacy for more information.