Season 5 · Episode 1
Seven Key Factors for Success in Programmatic DOOH
With Imogen Nightingale, Senior Consultant, MTM
Life in Programmatic Digital Out-of-Home · JCDecaux UK
February 20, 202534m 55s
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Show Notes
Season five of the Life in Programmatic DOOH (pDOOH) podcast kicks off with Imogen Nightingale, Senior Consultant at research and strategy agency MTM and Mark Halliday, Director of Programmatic, JCDecaux, discussing the findings from our latest collaborative qualitative research that has identified seven key principles that, when followed, result in successful pDOOH campaigns. Read the white paper here: https://heyzine.com/flip-book/c6d5157a43.html#page/1
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