Season 2 · Episode 1
Quantifying the Incremental Gains Delivered by pDOOH and Good Creative
With Hannah Scott, Vice President of Client Services, Scoota
Life in Programmatic Digital Out-of-Home · JCDecaux UK
September 21, 202323m 36s
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Show Notes
As programmatic digital out of home (pDOOH) grows in popularity among digital marketers so does the quest for accurate measurement of incremental gains in the performance of other channels as well as footfall. In episode seven of the Life in prDOOH podcast, expert in this space, Hannah Scott, Vice President of Client Services, Scoota, shares examples of the performance uplift they’ve seen. Host Philippa Evans, Associate Director – Programmatic at JCDecaux, and Hannah also delve into how to leverage programmatic capabilities to really make your creative pop!
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