Season 3 · Episode 1
Programmatic DOOH: A Tale of Evolution
With Carrie Condino, B2B Research Director, MTM
Life in Programmatic Digital Out-of-Home · JCDecaux UK
March 5, 202420m 5s
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Show Notes
In the first episode of season three of the Life in Programmatic DOOH, JCDecaux UK’s Head of Programmatic Dom Kozak is once again joined by Carrie Condino, B2B Research Director at MTM to discuss the findings of our latest research into how marketers in the UK are using programmatic DOOH (pDOOH). Titled A Tale of Evolution, the research charts the changes in the ways in which brands and agencies in the UK have activated pDOOH and the requirements for further growth.
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