Season 4 · Episode 4
Programmatic DOOH: a dynamic, smart, efficient opportunity for brand and performance marketers
With John Still, Head of Content, ExchangeWire
Life in Programmatic Digital Out-of-Home · JCDecaux UK
November 7, 202420m 35s
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Show Notes
JCDecaux has recently partnered with ExchangeWire to produce a definitive guide to programmatic DOOH (pDOOH) featuring eight case studies from brands including Lucozade, Maltesers, Dell, and Costa. In this episode of Life in Programmatic DOOH, Philippa Evans, Head of Programmatic Operations at JCDecaux UK is joined by John Still, Head of Content at ExchangeWire to discuss the many proven benefits of pDOOH. Listen to discover how pDOOH can help you to boost brand awareness, grow return on investment, and form part of a modern, privacy, marketing strategy. Download the report here.
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