Season 1 · Episode 3
Practical Considerations for an Omnichannel Strategy
With Alys Donnelly, Head of Programmatic, Kinetic
Life in Programmatic Digital Out-of-Home · JCDecaux UK
April 20, 202323m 8s
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Show Notes
The introduction of programmatic buying capabilities has resulted in more collaborative approaches between OOH specialists and those responsible for buying online advertising. In this episode of Life in Programmatic DOOH, Dom Kozak, Head of Programmatic at JCDecaux UK in conversation with Alys Donnelly, Head of Programmatic, Kinetic about what it’s like to collaborate with digital teams.
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