Season 4 · Episode 5
How to Navigate The Fragmented Programmatic Advertising Ecosystem
With Amanda Robertson, Programmatic Account Director, Numodo, and Dan Ward, Programmatic Account Director, Numodo
Life in Programmatic Digital Out-of-Home · JCDecaux UK
November 19, 202435m 32s
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Show Notes
The programmatic advertising ecosystem is fragmented and continually evolving which can present challenges for marketers looking to achieve the optimal media mix. In this episode of Life in Programmatic DOOH Amanda Robertson, Programmatic Account Director, Numodo, and Dan Ward, Programmatic Account Director, Numodo talk to Dave Mullan, Account Director – Programmatic, JCDecaux UK about their experiences running programmatic DOOH campaigns in an omnichannel context.
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