Season 3 · Episode 5
How to Increase Brand Awareness by 55% in Just 10 Days
With Dagny Lacka, Co-Founder, Flow City
Life in Programmatic Digital Out-of-Home · JCDecaux UK
June 19, 202422m 2s
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Show Notes
Flow City is a demand-side platform (DSP) that enables brands to seamlessly add programmatic digital out-of-home (pDOOH) to their media mix alongside channels such as display, social, mobile, and video. In this episode of Life in Programmatic DOOH, Flow City’s Co-Founder Dagny Lacka explains to Jon Mundy, Associate Director – Programmatic at JCDecaux, how digital-first beauty and healthcare brand Face the Future leveraged the real-world power of pDOOH to drive footfall to their first ever physical activation.
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