Season 3 · Episode 6
How Location Data can Drive Better Performance in Omnichannel Programmatic
With James Trott, Senior Director of Global Addressable Media, The Coca-Cola Company
Life in Programmatic Digital Out-of-Home · JCDecaux UK
June 27, 202423m 50s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Incorporating programmatic DOOH (pDOOH) into omnichannel campaigns has opened many marketers’ eyes to the potential to use location data and targeting to improve the performance of omnichannel programmatic campaigns. In this episode of Life in Programmatic DOOH, James Trott, Senior Director of Global Addressable Media at Coca-Cola explains the reasons why location data should be programmatic marketers’ single point of truth for targeting and measurement.
Hosted on Acast. See acast.com/privacy for more information.