Season 1 · Episode 2
Demystifying Data Integration
Practical examples of how to use data in programmatic DOOH
Life in Programmatic Digital Out-of-Home · JCDecaux UK
April 6, 202322m 43s
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Show Notes
Phil Duffield, VP, UK, The Trade Desk speaks to Dom Kozak, Head of Programmatic, JCDecaux UK about the power of data integration in prDOOH and how to best leverage data as part of an omnichannel strategy.
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