Season 3 · Episode 8
Data, Creativity and the In-housing Dilemma
With Dan Larden, Head of Media, ISBA
Life in Programmatic Digital Out-of-Home · JCDecaux UK
July 25, 202425m 26s
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Show Notes
Over the years there’s been a lot of talk about in-housing, especially programmatic channels. In this episode of Life in Programmatic DOOH, our Associate Director – Programmatic, Jon Mundy is joined by Dan Larden, Head of Media at ISBA to unpick what it is that drives the longevity of the in-housing conversation, current trends, benefits, and what media owners can do to support brands that choose to in-house some or all of their programmatic DOOH planning and buying.
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