Why we love women’s basketball
With record TV views and players getting mainstream recognition, has women’s basketball finally broken through? The FT’s Sara Germano tells us she thinks it may be happening
Life and Art from FT Weekend · Forhecz Topher
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Show Notes
Women’s basketball is having a big moment. Take this stat: the final game in the US women’s college NCAA playoffs in April had more viewers than the Academy Awards. And those college stars, such as Caitlin Clark, have just brought that rabid fandom to the professional league. The WNBA has seen a huge rise in viewers, ticket sales and fans. So what impact is this having on culture? The FT’s US sports business correspondent Sara Germano brings Lilah to a WNBA game to explore how women’s basketball became so popular, and what it all means.
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Links (all FT links get you past the paywall):
– Sara’s article about the WNBA and superstar Caitlin Clark: https://on.ft.com/457HTym
– Here is the WNBA schedule in case you’re considering seeing a game in person: https://www.wnba.com/schedule?season=2024&month=all
– Sara is on X @germanotes
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Read a transcript of this episode on FT.com
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