How Paid Media Is Becoming Commoditized (And What To Do About It)

Eric Siu shares how marketing is becoming harder but why it’s actually a good thing. Tune in to find out!

TIME-STAMPED SHOW NOTES:

• [00:00] - Marketing is becoming harder
• [00:47] - Diversify your creatives
• [01:02] - How to maximize your data to launch successful marketing campaigns
• [01:25] - Diversify your channel, here’s what it means
• [01:45] - Becoming a T-shaped marketer

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