![GE Ep 151 [2016]: How Data-Driven Marketing Can Provide Real-Time Insights 130x Faster](https://megaphone.imgix.net/podcasts/35a19b9c-9391-11ed-8ecf-bf7508d9a0e8/image/Nadim_Hossain.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress)
GE Ep 151 [2016]: How Data-Driven Marketing Can Provide Real-Time Insights 130x Faster
Hi everyone, today on the show we have Nadim Hossain, CEO of BrightFunnel, which paints a complete picture of marketing’s impact on sales with the leading attribution and forecasting solution for B2B marketers. Today we’ll be talking about how a...
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Show Notes
Hi everyone, today on the show we have Nadim Hossain, CEO of BrightFunnel, which paints a complete picture of marketing’s impact on sales with the leading attribution and forecasting solution for B2B marketers.
Today we’ll be talking about how a data driven guy like Nadim saw the need for an analytics product to supply B2B businesses with attribution data, and then found a way to fill that need; why measuring the worth of meeting someone (through a webinar, trade show, etc.) is so valuable; and how businesses can save a ton of time by knowing precisely which efforts are bringing in revenue and therefore where they should focus their energy and resources.
Click here for show notes and transcript.
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