![GE Ep 144 [2016]: Drew Sanocki On Why Expanding a Business Too Fast Can Actually Lead to Bankruptcy](https://megaphone.imgix.net/podcasts/05fc4fe0-9391-11ed-8ecf-7b62729e518e/image/Drew_Sanocki.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress)
GE Ep 144 [2016]: Drew Sanocki On Why Expanding a Business Too Fast Can Actually Lead to Bankruptcy
Today our guest is Drew Sanocki, founder of Nerd Marketing. Drew writes about e-commerce and bootstrapped his own retailer in 2003, grew it into a national brand, and sold it in 2012. He now spends his time advising e-commerce executives on how to...
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Show Notes
Today our guest is Drew Sanocki, founder of Nerd Marketing. Drew writes about e-commerce and bootstrapped his own retailer in 2003, grew it into a national brand, and sold it in 2012. He now spends his time advising e-commerce executives on how to achieve growth.
In today’s interview we’ll be talking about how expanding too quickly can lead to bankruptcy, how he grew a drop ship retailer from zero to a million in revenue in the first year and a half, and why he pays comedy writers to write his product descriptions.
Click here for show notes and transcript.
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