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GE Ep 137 [2016]: MongoDB CMO Meagen Eisenberg On Building Specific Nurture Programs Based on Buyer Persona
Hi everyone! Today's interview is with Meagen Eisenberg, CMO at MongoDB, an open source, document-oriented database that lets you create applications never before possible. She’s also the former VP of demand generation at DocuSign, a tech...
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Show Notes
Hi everyone! Today's interview is with Meagen Eisenberg, CMO at MongoDB, an open source, document-oriented database that lets you create applications never before possible. She’s also the former VP of demand generation at DocuSign, a tech startup advisor, and an executive mom of three.
Today we'll be talking about what exactly MongoDB does (and how most of the apps on your phone are built on MongoDB), the different channels they use to acquire new customers, and how to create a simple persona.
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