![GE Ep 133 [2016]: How Smart Marketer Generated $41K in E-commerce Sales From Just $775 in Pinterest Ad Spend](https://megaphone.imgix.net/podcasts/37b863e8-9391-11ed-8ecf-fb1afc762958/image/Ezra_Firestone.jpeg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress)
GE Ep 133 [2016]: How Smart Marketer Generated $41K in E-commerce Sales From Just $775 in Pinterest Ad Spend
Hey everyone! Today's interview is with Ezra Firestone, founder and creative director of Smart Marketer, an information hub for do-it-yourself entrepreneurs, as well as a partner in Boom by Cindy Joseph and the company’s head of digital marketing....
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Show Notes
Hey everyone! Today's interview is with Ezra Firestone, founder and creative director of Smart Marketer, an information hub for do-it-yourself entrepreneurs, as well as a partner in Boom by Cindy Joseph and the company’s head of digital marketing.
Today we're talking about paid advertising (like his $41K in Pinterest sales experience!), why you have to go beyond query-based targeting to do any kind of scale, and why he puts 98% of his advertising budget into content amplification.
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