![GE Ep 126 [2015]: How Rob Walling Increased Drip’s Trial-to-paid Conversions By 50%!](https://megaphone.imgix.net/podcasts/38fba9e0-9391-11ed-8ecf-37e00f3f40e4/image/Rob_Walling.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress)
GE Ep 126 [2015]: How Rob Walling Increased Drip’s Trial-to-paid Conversions By 50%!
Today’s interview is with Rob Walling, founder of , an extremely user-friendly email marketing automation tool that allows you to craft every interaction with your leads, Troux users, and customers. I personally just became a customer about a week...
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Show Notes
Today’s interview is with Rob Walling, founder of Drip, an extremely user-friendly email marketing automation tool that allows you to craft every interaction with your leads, Troux users, and customers. I personally just became a customer about a week ago and I’ve been very happy with both the team and the product itself.
In this interview, Rob and I talk about how the idea for Drip manifested as a result of the problems he was having with the email marketing tool he was using at the time, why a simple change in the software features was the key to finally growing the business, and how acquiring just one marketing skill at a time is the path to success.
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